...Pantea Foroudi; Mohammad Mahdi Foroudi; Maria Palazzo; Bang Nguyen To study the relationships between corporate image and corporate branding, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this research aims to answer the following...

...Seongseop (Sam) Kim; Kuo-Ching Wang; Wan-Ting Jhu; Yang (Young) Gao This paper is intended to examine the advertising effect of endorsers (celebrities, CEOs, experts, consumers and children) in the context of the airline industry. A factorial experiment was conducted to test the communication...

...Heesup Han; Jinsoo Hwang In general, significant differences in quality attributes were identified across age groups. Additionally, the role of these quality components, perceived level of the airfare and trust in the airline were found to be decisive in low-cost airline passengers’ decision...

... illustrate the value destruction in the US airline industry for the period of 1990‐1999. The EVA analysis for the last decade of the millennium demonstrated that even when the US economy was prosperous, the airline industry failed to benefit from this favorable environment. Economic value creation...

..., including a HK$400 million tourism drive over the following nine months. Free airline tickets, hotel offers and restaurants discounts would be available. Visitor arrivals in Hong Kong dropped to a 12‐year low in May, with only 427,255 travellers, down 67.9 per cent from 1.33 million during the same...

... the six‐year period from 1989‐1994 (social trends in tourism, tourism planning and the airline industry). The tourism industry is facing many challenges and many trends. The key concerns currently are sustainability, transport and product development. To elaborate on these points a review...

... themes for further discussion: airlines; the hotel sector; outbound travel; and the tourism industry. Traces the main issues and trends emerging in the fields of hospitality, travel and tourism and highlights possible areas/opportunities of interest for researchers and industrialists. The major US...

... manufacturers, flight caterers and airlines. Argues that airlines adopt a process for development based largely on new service development,whereas caterers and suppliers tend to adopt a new product development approach. Confirms previous studies of innovation in service operations,that most innovations...