Keywords: Booking intention
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (3): 1788–1807.
Published: 19 March 2018
...Ksenia Kirillova; Janelle Chan Purpose This paper aims to investigate the effect of hotel aesthetics as represented in online spaces (e.g. online travel agency website) in prospective guests’ evaluation of expected service quality and booking intentions, as well as the interplay between aesthetic...

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