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1-7 of 7
Keywords: Brand experience
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Journal Articles
Investigating the consequences of theme park experience through the lenses of self-congruity and flow
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International Journal of Contemporary Hospitality Management (2020) 32 (3): 1181–1199.
Published: 09 April 2020
... This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related outcomes. Data were collected from guests who had visited a theme park in the past 12 months. Confirmatory factor analysis...
Journal Articles
Brand satisfaction: Exploring the role of innovativeness, green image and experience in the hotel sector
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International Journal of Contemporary Hospitality Management (2018) 30 (9): 2908–2924.
Published: 11 October 2018
... only This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. To collect primary data, the study used a list of 1,754 e...
Journal Articles
Beyond gambling: mediating roles of brand experience and attitude
Available to Purchase
International Journal of Contemporary Hospitality Management (2018) 30 (10): 3026–3039.
Published: 08 October 2018
...Jiseon Ahn; Ki-Joon Back Purpose The purpose of this paper is to explore the effect of customers’ perception of the integrated resort by focusing on brand-related variables, namely, brand reputation, brand experience, brand attitude, and behavioral intention. Integrated resorts have become popular...
Journal Articles
The influence of perceived service fairness on brand trust, brand experience and brand citizenship behavior
Available to Purchase
International Journal of Contemporary Hospitality Management (2018) 30 (7): 2603–2621.
Published: 08 August 2018
...Min-Seong Kim; Dong-Jin Shin; Dong-Woo Koo © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Based on an established framework of perceived service fairness, brand trust, brand experience and brand citizenship behavior, an exploratory conceptual...
Journal Articles
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty: An empirical analysis of coffeehouse brands
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International Journal of Contemporary Hospitality Management (2017) 29 (4): 1185–1202.
Published: 10 April 2017
...Young Gin Choi; Chihyung “Michael” Ok; Sunghyup Sean Hyun Purpose This study aims to investigate the effects of coffeehouse brand experiences and brand personality traits on brand prestige, and the effects of brand prestige on brand relationship quality and loyalty in the coffeehouse industry...
Journal Articles
Development of a scale to measure hotel brand experiences
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International Journal of Contemporary Hospitality Management (2017) 29 (1): 268–287.
Published: 09 January 2017
...Imran Khan; Zillur Rahman The developed hotel brand experience scale can provide hoteliers a way to examine the experiences evoked through hotel brand-related stimuli. This study is the first to develop and validate measures of brand experience in context of hotel industry...
Journal Articles
Customer loyalty: a review and future directions with a special focus on the hospitality industry
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International Journal of Contemporary Hospitality Management (2015) 27 (3): 379–414.
Published: 13 April 2015
... Limited 2015 Employee engagement Customer satisfaction Customer loyalty Profitability Brand image Word of mouth Customer trust Customer engagement Brand experience Willingness to pay more Share of wallet The concept of customer loyalty is central to marketing scholarship...
