...Raphael Odoom; Henry Boateng; Bismark Omane Asante Purpose The paper aims to examine the nexus between perceived relational benefits and brand engagement within a restaurant setting in a developing economy context. Design/methodology/approach This paper used a survey research design, obtaining...

...Pei-Jou Kuo; Lu Zhang; David A. Cranage Purpose – This research aims to investigate the impacts of misleading hotel website photos on consumers’ brand trust, emotional responses and negative word-of-mouth (WOM) intention. The magnitude of these impacts in different contexts was examined...

... This study aims to develop dimensions and sub-items that explain hotel brand portfolio strategy (HBPS) and explore performance differences among HBPS groups in an effort to improve our knowledge about HBPS. A key ingredient in success for a hotel company is the successful building and management of a strong...

...Jose T. Marin-Aguilar; Natalia Vila-López Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect...

...Yi‐Chin Lin Purpose The purpose of this paper is to examine the effects of brand familiarity and brand fit on purchase intention towards the offerings of co‐branded hotels. Design/methodology/approach Data were gathered from 198 respondents and two co‐branded hotels in Taiwan were assessed...

...Insin Kim; Sang Mi Jeon; Sunghyup Sean Hyun Purpose The purpose of this research was to investigate the structural relationships between chain restaurant patrons' brand attitude, utilitarian value, hedonic value, well‐being perception, and behavioral intentions with the moderating role...

...Jin‐Feng Uen; Ting Wu; Huei‐Chun Teng; Yu‐Shuan Liu Purpose The purpose of this paper is to investigate the messages delivered by transformational leaders to front‐line employees to build an organizational brand climate and encourage employees' branding behaviors, to attain better company...

...Pieter C.M. Cornelis Purpose Co‐branding is an often used marketing strategy within the theme park industry and it has existed in one form or another since the 1930s. Notwithstanding the growing interest for co‐branding in the theme park industry academic research in a theme park context has...

...Hanaa Osman; Nigel Hemmington; David Bowie Purpose The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach The paper provides a review of the paradigm shift from transactional...

.... Findings While Niagara tourism is currently experiencing a decline in visitor numbers brought about by a series of factors, the destination has the opportunity to rejuvenate its offering. Key components of the rejuvenation include collaboration, strategizing, developing a destination brand that resonates...

... over 40 per cent of the population. A similar commercial today would be unlikely to reach more than 15 per cent of the population, and this figure is likely to continue falling (Gautier, 2004). Despite increased spend on traditional media many of the worlds top products and brands have suffered falling...

...Winfried Daun; Raffaela Klinger Purpose The purpose of this paper is to review the ways in which premium hotel brands address the challenge of building and sustaining their value proposition and communicating the essence of this value to their customers. Design/methodology/approach The article...

...Emir Mangan; Alan Collins This paper investigates the threats to brand integrity in the hospitality sector where the brand owner is separated from the service provider and runs the risk of falling foul of cheating behaviour. It takes the case of the Shamrock bed and breakfast brand in the Irish...

...Tim Knowles; Michael J. Howley While the traditional English public house still represents the largest part of the market, its share is falling with the introduction of themed branded establishments. The UK’s pub retailers have over the past five years reacted to a developing society whereby...

...John T. Bowen Reviews hospitality research relating to the themes of business development and service improvement. Relates this to five sub‐theme areas: market sensitivity and competitiveness; segmentation; branding and service customization; service quality and customer retention; product design...

...John Connell Explores the main issues within hotel chain branding, focusing particularly on the problems of branding heterogeneous hotel portfolios. Relates the theory of branding to hotel chains, and outlines the difficulties of bringing consistency to hotel brands. Reviews the development...