.... Specifically, this study focuses on understanding the changes in hotel customer satisfaction during the epidemic and formulating effective marketing strategies to satisfy and attract guests. COVID-19 Hotel reviews Text mining Word2vec Cluster analysis Topic model The global tourism...

... categorized into distinct segments using a hierarchical Bayesian analysis and a cluster analysis. Findings Results show that flexible working hours and the ability to balance professional and private aspirations are the most important job attributes for employees. Overall, the evaluative repertoires...

... of an innovation. Findings Cluster analysis identified four lodging innovation types: property and location, marketing, strategic development and guest experiences. These types corresponded closely with the innovation classification suggested by the Oslo Manual. The event study found that the typology...

... and industry professionals have not devised a structured method by which to manage spa customers. Design/methodology/approach – A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. By applying conjoint and cluster analysis, customers could be categorized...

... of internationalisation between 2000 and 2010 is used as a proxy variable with the aim of mapping the development of international strategies. Design/methodology/approach – A longitudinal dataset measuring the internationalisation of Spanish hotel chains is used. Cluster analysis identifies the different behaviour...

... between environmental proactivity and business performance. Design/methodology/approach – The population consists of all three- to five-star hotels in Spain. A sample of 350 hotels was classified according to environmental proactivity and performance levels, employing a two-step cluster analysis...

... Emerald Group Publishing Limited 2012 Restaurant location Spatial patterns GIS Retailing theory New Zealand Geographic information systems Retailing Cluster analysis The traditional adage in marketing that location is one of the most important and long‐term strategic decision...