... communication channel. This is among one of the first studies that explore customers’ communication needs and communication media choice in hotels. Communication Hotel Hospitality Computer-mediated communication Instant messaging Policy-capturing Communication through online channels...

... of this paper is to identify what affects users’ intention to reuse and whether they perceive any difference between the two. A conceptual model was developed based on computer-mediated communication (CMC) and interpersonal communication theories. Data were collected online from four different continents...

... quality Communications technology Computer-mediated communication Social media Content analysis Marketing communications Social networking sites Budget hotel Super 8 Brand–consumer relationship Social media are regarded as new marketing tools for promoting a brand’s products or services...