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Keywords: Conference engagement
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Journal Articles
Festivalization of business events: exploring a new strategy for designing more engaging conference experiences
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (10): 3427–3450.
Published: 09 February 2024
... responses of attendees, especially for in-person conferences. This effect is further explained by a serial mediation effect, where enhanced perceived values and conference engagement play key roles in improving attendees’ conference experience. Practical implications By incorporating festivalization...
