... researchers and practitioners alike. Consumer choice Decision-making Conjoint analysis Hotels Airbnb COVID-19 The exponential rise of accommodation businesses in the sharing economy has been well-documented. While brands such as Airbnb initially attracted niche travelers, over the years...

... the role of perceived well-being from nature attributes and associated impacts on emotions and likelihood to choose to work for a hotel with nature attributes. Design/methodology/approach This study used a conjoint analysis to detect the most resotrative individual and combinations of biophilic...

...Deniz Kucukusta Purpose This research aims to investigate how Chinese leisure travelers value hotel amenities when they book hotel rooms in Hong Kong. Design/methodology/approach The research method was based on a conjoint analysis approach. Conjoint models were developed to determine how...

...-use rights only This study uses a conjoint methodology within a case study approach framework. The conjoint analysis allows for assessing preferences from different consumers regarding the objective characteristics of products or services that facilitate the optimal design of product...

... Emerald Group Publishing Limited 2016 Segmentation Cluster analysis Conjoint analysis Spa attributes Spa industry The aim of this study is to provide a method for segmenting spa customers according to their preferences for selected spa attributes. The spa industry has come a long way...

.... A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys. Findings – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities...

...L.C. Koo; Fredrick K.C. Tao; John H.C Yeung Conjoint analysis has emerged as a contemporary research technique to reveal consumers’ preference towards choosing a particular restaurant. Through some focus group discussions, a list of restaurant attributes was identified as important for restaurant...

... to their patrons, both club members and visitors. Uses conjoint analysis in order to examine the utility obtained by patrons from alternative types of food and beverage service, gambling and entertainment at two major clubs. The study indicates value differences between clubs, and between patron groups, providing...