... and practitioners alike. Consumer choice Decision-making Conjoint analysis Hotels Airbnb COVID-19 The exponential rise of accommodation businesses in the sharing economy has been well-documented. While brands such as Airbnb initially attracted niche travelers, over the years, they have...

... the role of perceived well-being from nature attributes and associated impacts on emotions and likelihood to choose to work for a hotel with nature attributes. Design/methodology/approach This study used a conjoint analysis to detect the most resotrative individual and combinations of biophilic...

...Deniz Kucukusta Purpose This research aims to investigate how Chinese leisure travelers value hotel amenities when they book hotel rooms in Hong Kong. Design/methodology/approach The research method was based on a conjoint analysis approach. Conjoint models were developed to determine how...

... attributes related to a tourism mobile application for a destination. Third, the study distinguishes whether any differences exist between first-time visitors and repeat visitors with regard to their preferences for mobile app attributes. The study adopts conjoint analysis as a major analytical tool...

... customer segments so that they can design their offerings to fit the preferences and expectations of each segment. Conjoint analysis is widely used to measure the relative importance of the attributes used in the study as well as their joint influence with other attributes included in the study...

.... A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys. Findings – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities...

...L.C. Koo; Fredrick K.C. Tao; John H.C Yeung Conjoint analysis has emerged as a contemporary research technique to reveal consumers’ preference towards choosing a particular restaurant. Through some focus group discussions, a list of restaurant attributes was identified as important for restaurant...

... to their patrons, both club members and visitors. Uses conjoint analysis in order to examine the utility obtained by patrons from alternative types of food and beverage service, gambling and entertainment at two major clubs. The study indicates value differences between clubs, and between patron groups, providing...