...Nikolaos Stylos; Victoria Bellou Purpose This paper aims to introduce a research agenda that sets the stage for enabling researchers and practitioners to better understand Generation Alpha as consumers and workforce actors within the tourism and hospitality industries. Design/methodology...

... tourism resources, social activities, and mental learning. Research limitations/implications – This study implicated allocation and management of input resources as the service factors that are used for determining the preferences of older consumers in wellness tourism. Originality/value...

... of tourism, its presentation as a consumer commodity available to all who could afford the time and cost. The packaging of the tourist’s experience, which was a key feature of this process, implicitly gave recognition to the complexity of assembling the diverse components of tourism ‐ a process beyond...

... of the tourism industry; quality; consumer orientation; employees; and strategic options, and follow the managerial practices that organizations are concerned with in order to gain competitive advantage. Service industries have always had a customer focus, but it now appears to be better focused than ever...

... opportunities for marketers. Presents consumers′ perceptions of and preferences for fast‐food restaurants in the USA and Canada. The results of this study may have very important implications for developing successful marketing strategies for fast‐food restaurants. Findings of the study offer need‐oriented...

... distribution and the responsiveness of managers in meeting consumer expectations. Some of the challenges for managers arising from a consumer research project undertaken by Highlife Breaks are considered. © MCB UP Limited 1989 Consumers Hotel and catering Operations management Retailing United...