... and it examined the data via a fuzzy set qualitative comparative analysis. Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link...

... investigate how event innovation may induce desirable corporate branding. A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image...

... have been initiated by the hotels to minimize the negative impact of their business on the environment (Tata.com, 2010). The findings offer insight to the managers regarding the impact of green marketing practices adopted by the hotels on their corporate image which in turn results into increased...

... for creating a positive business image. Furthermore, specific suggestions are provided regarding servicescape components, which could benefit the corporate image of businesses. Consumer behavior Servicescape Hotel industry Hospitality marketing Corporate image Behavioral intention...

... not necessarily reflect the global and strategic DM approaches and corporate policies of hotel companies. Equal opportunities Corporate image Web sites Hotels Based on world‐wide demographic, economic, political, technological development and changes many organizations have expanded beyond...

... market and provides the context to understand the mass market. © Emerald Group Publishing Limited 2010 Tourism Tourism management Corporate image Social responsibility Canada Caribbean If used responsibly, tourism can be a force for positive growth and economic success...

...Jay Kandampully; Hsin‐Hui Hu Purpose The aim of this paper is to understand the relationships between service quality and customer satisfaction and how they impact corporate image and customer loyalty. Design/methodology/approach Data were collected from several cities in Mauritius. The study...