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Keywords: DEA
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (10): 3473–3490.
Published: 04 September 2025
...Filippo Boccali; Marcello Mariani; Franco Visani Purpose The purpose of this study is to: 1) develop a brand-new index of value for money ( VFM ) leveraging Data Envelopment Analysis ( DEA ) methodology: the “DEA VFM”; 2) validate the “DEA VFM” index; 3) compare the “DEA VFM” with the Booking.com...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (10): 3134–3156.
Published: 13 September 2021
..., this paper intends to fill a gap in literature studying the Portuguese reality on the subject of brand affiliation. Design/methodology/approach The present study uses a methodology based on data envelopment analysis (DEA) to assess the overall performance for each company, which further decomposed...
Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (3): 1705–1723.
Published: 19 March 2018
... Facebook Benchmarking DEA ELM Marketing campaign Social media values a prominent marketing strategy using Facebook (FB) to influence receivers’ attitude and share messages with others. Liking (reactions) or comment-sharing in social media achieves message diffusion and popular cohesion (Chang...

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