...Filippo Boccali; Marcello Mariani; Franco Visani Purpose The purpose of this study is to: 1) develop a brand-new index of value for money ( VFM ) leveraging Data Envelopment Analysis ( DEA ) methodology: the “DEA VFM”; 2) validate the “DEA VFM” index; 3) compare the “DEA VFM” with the Booking.com...

..., this paper intends to fill a gap in literature studying the Portuguese reality on the subject of brand affiliation. Design/methodology/approach The present study uses a methodology based on data envelopment analysis (DEA) to assess the overall performance for each company, which further decomposed...

... Publishing Limited Licensed re-use rights only Performance Facebook Benchmarking DEA ELM Marketing campaign Social media values a prominent marketing strategy using Facebook (FB) to influence receivers’ attitude and share messages with others. Liking (reactions) or comment-sharing...