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Keywords: Desire
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (1): 224–242.
Published: 25 November 2020
... innovativeness have a positive effect on overall image, which, in turn, increases desire. In addition, desire aids to enhance the two dimensions of behavior intentions. Image is an essential indicator of quality (Semeijn et al., 2004), and the overall image of a restaurant refers to the sum...
Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3249–3269.
Published: 11 July 2019
... the effect of image of drone food delivery services on desire, intentions to use and willingness to pay more. Design/methodology/approach This study collected data from 331 respondents in Korea. Before the start of the survey, the respondents were given a video, which made it easier for them...
Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (7): 1118–1135.
Published: 07 October 2014
... to test the mediating impact of desires and to identify the relative importance of study variables in generating intention within the proposed conceptual framework. The Model of Goal-directed Behavior (MGB) was utilized to make a precise prediction of golfers’ intentions. Design/methodology/approach...
