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Keywords: Digital transformation (DT)
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (8): 2349–2380.
Published: 10 July 2026
...Minwoo Lee; Woojin Lee; Hwansuk Chris Choi; Myunghee Ha Purpose Existing digital transformation ( DT ) frameworks treat technology as a passive tool, failing to explain AI-driven autonomous adaptation, agentic co-configuration and ecosystem orchestration. This paper aims to reconceptualize DT...
