...Bo Meng; Kyuhwan Choi Purpose This study aims to investigate the tourists’ intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory of planned behavior (TPB). Design/methodology/approach This study is conducted...

... Publishing Limited Licensed re-use rights only Performance Facebook Benchmarking DEA ELM Marketing campaign Social media values a prominent marketing strategy using Facebook (FB) to influence receivers’ attitude and share messages with others. Liking (reactions) or comment-sharing...