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Keywords: Experiential engagement
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (6): 1973–1994.
Published: 28 April 2026
... architecture, the study explores how different media formats shape experiential engagement and influence behavioral responses within the dining experience. Design/methodology/approach This study comprises two sequential and conceptually progressive experiments. Study 1, grounded in cognitive load theory...
Includes: Supplementary data
