... lighting jointly shape consumer responses in hospitality settings. Service robot Color Servicescape Lighting design Aesthetics Experimental design Vision reveals what the touch already knows. – Pallasmaa (2012 , p. 42). Imagine visiting a smart restaurant where a robotic host...

... at: rlelodelarreachico@fgcu.edu 04 04 2024 18 07 2024 27 10 2024 16 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Experimental design Scenario-based experiments Innovations in research methods Scenario research Vignette studies...

.../methodology/approach A mini-review of the level of experimental designs and best-practice ideas published by the top 12 journals in hospitality and tourism over a five-year period was conducted. Findings Although the absolute number of experimental studies is growing, the ratio of experimental studies...

... platforms: integrated websites and social networking sites (SNS) to emphasize the role of platform types on customers’ purchase decisions. Design/methodology/approach This research adopts a mixed-method approach of business intelligence approach and quasi-experimental design. Study 1 performed text...

...Melissa A. Baker; Kawon Kim Incivility Co-worker support Critical incident technique Service rule commitment Cynicism Depersonalization Experimental design The findings provide practical implications on the importance of managing customer incivility, providing co-worker...

.... Researchers in hospitality are recommended to refine their experimental designs, to recruit appropriate and sufficient samples and to avoid the abuse of “researcher degrees of freedom” in data analysis. This is the first study to review common mistakes in experimental research in hospitality research...

... on the typeface (handwritten vs machine-written) in donation appeals to encourage consumers’ donations and boost their brand loyalty. This research used a 2 (message framing: warmth-focused vs competence-focused) × 2 (typeface: handwritten vs machine-written) between-subjects experimental design...

.... Service robot Robot concierge Experimental design Uncanny valley theory Adoption intention Recently, more digitized and automated devices are delivering routine, simple and repetitive services to customers in people- and service-oriented businesses such as hospitality companies, senior living...

... Standards (PCI DSS) Service quality Satisfaction Revisit intentions Word of mouth Experimental design Data security Attitude surveys Information technology advances play an important role in social progress and economic growth (Brown and Ulijn, 2004). They also lead to many innovations...