... are considered, namely, CSR communication activity and stakeholder engagement. Design/methodology/approach The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction...

...Marcello Mariani; Maria Ek Styven; Julian K. Ayeh Purpose This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip. Design/methodology/approach Based on an online survey of 426 young travel...

...Ying Chen Lo; Chin-Yi Fang Purpose This study aims to develop a performance evaluation model for Facebook (FB) marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on efficiency and customer attention and suggest improvements for inefficient FBMCs based on the slack...

... on Facebook. Design/methodology/approach – In the case of the Super 8 Hotels Facebook fan page, 14 underlying factors related to themes, media, characteristics and time are identified in a content analysis of its posts. Multilevel regression is employed in the study to test the effects of these 14...