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Keywords: Festivalization
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Journal Articles
Festivalization of business events: exploring a new strategy for designing more engaging conference experiences
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (10): 3427–3450.
Published: 09 February 2024
...Shinyong Jung; Alei Fan; Xinran Lehto; Hhye Won Shin Purpose This study aims to explore a potential conference experience design strategy, namely, festivalization. It investigates the potential festivalization effects on conference attendees in two formats of business conferences: virtual...
