.... Immersion Immersive experience Tourist experience Consumer experience Generative AI GenAI-assisted review The terms of immersion and immersive experience have been widely used in tourism and hospitality studies. We identified six main categories and 17 subcategories of contexts that afford...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Critical reflection Artificial intelligence Generative AI Human resource management Information technology Employee lifecycle Artificial intelligence (AI) has long been a part of technological evolution...

...Shaofeng Wang; Hao Zhang Purpose This study aims to explore how generative AI enhances employee creativity and performance in international hotel marketing. It applies an integrated technology–organization–environment (TOE) and antecedents–behavior–consequences (ABC) framework to examine the role...

... AI ChatGPT Chatbot Tourist information search Travel motive Task-oriented customization Artificial intelligence (AI) is expected to advance the tourism and hospitality sector (Kong et al., 2022 ; Law et al., 2023). Globally, generative AI (GenAI), such as ChatGPT, has...

.../methodology/approach This study analyzes the existing literature and practices. This study draws upon these practices to outline a novel research agenda for scholars and practitioners working in this domain. Findings The integration of generative AI technologies, such as ChatGPT, will have...