...Songshan (Sam) Huang; Xuequn Wang; Hua Qu Purpose This study aims to examine the impact of peer-to-peer (P2P) accommodation platforms’ green marketing on consumers’ pro-environmental behavioural intention through the mediation of consumer trust and engagement, following the social influence theory...

...Songshan (Sam) Huang; Hua Qu; Xuequn Wang Purpose This study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer...

... understanding of customer perceptions of greenwashing, the findings show that the majority of customer perceptions of greenwashing are determined by the green efforts of hotel operators, through means such as green knowledge sharing, green marketing, the disclosure of green information, resource conservation...

... their hotel’s image. Originality/value – Although existing research has investigated relevant aspects of customer trust, satisfaction, overall image and loyalty, these issues have not been discussed from a green marketing perspective. Apart from that, the main contribution of this paper is its exploration...

... initiatives, such as Sir Richard Branson’s investment of billions from Virgin Atlantic and Virgin trains in sustainability, are detailed along with the carbon offset programs of online discounters Expedia and Travelocity. Sustainable development Green marketing Green issues Environmental management...

...Eric S.W. Chan Purpose – The green marketing concept emerged in the late 1980s, and many hotels have since implemented a variety of green marketing strategies, such as the use of the “green hotel” label to project a green image and attract potential customers. However, some companies that have...

... in an upscale buffet restaurant on a university campus in order to help determine management strategies regarding future green initiatives. United States of America Universities Consumer behaviour Green marketing Green restaurant practices Customer perception Purchase intentions Upscale...

... knowledge and motivation, the ability to perform the behaviour and the opportunity to behave in an environmentally‐friendly way (Pieters, 1989 ; Ölander and Thøgersen, 1995). © Emerald Group Publishing Limited 2007 Green marketing Consumer behaviour Hotel and catering industry Corporate...

... to the essentially “shallow environmental ethic” exhibited by many small business owners (Tilley, 2000, p. 44). Environmental management Hospitality services Owner‐managers Green marketing Scotland Finally, one other justification was based on the belief that environmental action is not only...