... of hedonic value (HV) and utilitarian value (UV) on this relationship. Additionally, the authors examine the moderating impacts of user perceptions (UPs) such as headset comfort, simulation sickness, prior knowledge and ease of use on the utilisation of the MV. This study seeks to elucidate the dynamics...

... for entertaining and educational experiences (Goulding, 2000 ; Quadri-Felitti and Fiore, 2012). Therefore, this study examines learning/education and fun/entertainment, represented by the concepts of epistemic and hedonic value, respectively. These concepts represent the second component (i.e. organism) of the S...

... service competence (RSC) on customers’ behavioral intentions and to analyze the mediating role of hedonic value (HV) and utilitarian value (UV) in these relationships and the moderating role of individual characteristics. This research involves seven constructs to be measured, namely, servicescape...

... of consumption emotions (positive and negative emotions) and identifying theoretically important associations that promotion focus (vs prevention focus) is more strongly related to positive emotions (vs negative emotions). Hedonic value Utilitarian value Behavioral intentions Regulatory focus theory...

... the nature of value co-creation in luxury consumption and proposed a five-dimension model, with dimensions of utilitarian value (i.e. excellence and craftsmanship), hedonic value (i.e. hedonism, self-indulgence), symbolic value (i.e. conspicuousness, status, esthetic), cost value (i.e. price perception...

... were collected from US- based Airbnb users. The data were analyzed using structural equation modeling. Findings The result of this study indicates that first, Airbnb users’ hedonic value has a positive impact on satisfaction and loyalty, while utilitarian value influences only on satisfaction...

... the hypotheses. Four luxury restaurant value dimensions including functional value, hedonic value, symbolic/expressive value and financial value were identified. The study results further reveal that a consumer’s purchase intention is influenced primarily by hedonic value, followed by functional value...