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Keywords: Hospitality data analytics
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Journal Articles
Assessing brand performance consistency from consumer-generated media: the US hotel industry
Available to Purchase
International Journal of Contemporary Hospitality Management (2023) 35 (6): 2056–2083.
Published: 22 November 2022
... 2022 Emerald Publishing Limited Licensed re-use rights only Licensed re-use rights only Big data Business intelligence Consumer reviews Hospitality data analytics Performance consistency Visualization analytics In the USA, more than 60% of hotel properties are chain-affiliated...
