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Keywords: Immersive technologies
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Journal Articles
Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 186–209.
Published: 04 December 2025
... remained. Following an independent review, 16 were excluded for lack of focus on the metaverse, leaving 67 final articles aligned with our research scope. Figure 1 summarizes the theoretical integration and conceptual model development derived from these studies. Metaverse Immersive technologies...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3906–3929.
Published: 30 August 2024
...Sujood; Pancy Purpose Immersive technologies fully immerse users in augmented environments for interactive experiences. The purpose of this study is to measure consumers’ intention towards experiencing immersive technologies at tourism destinations using an integrated theory of planned behaviour...
Journal Articles
Can AI robots foster social inclusion? Exploring the role of immersive augmentation in hospitality
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3889–3905.
Published: 02 July 2024
... technology to foster social inclusion. Artificial intelligence Augmented reality Disability inclusion Hospitality Immersive technologies Perceived ethicality Service robots Social responsibility Hector Gonzalez-Jimenez can be contacted at: hegonzalez@escp.eu 23 09 2023 23 02...
Includes: Supplementary data
Journal Articles
The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3865–3888.
Published: 16 April 2024
...Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Anna Mattila; Anel Imanbay Purpose This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value...
Journal Articles
The digital revolution in the tourism industry: role of anthropomorphic virtual agent in digitalized hotel service
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3751–3773.
Published: 21 March 2024
...Sihem Ben Saad Purpose In the tourism industry, immersive technologies become increasingly vital, amplifying traveler experiences and industry growth. By studying “e-booking” applications prevalent in hotels, this study aims to analyze the impact of integrating an anthropomorphic virtual agent...
