... on the metaverse, leaving 67 final articles aligned with our research scope. Figure 1 summarizes the theoretical integration and conceptual model development derived from these studies. Metaverse Immersive technologies Bibliometric analysis Digital engagement Leximancer Hospitality and tourism...

...Sujood; Pancy Purpose Immersive technologies fully immerse users in augmented environments for interactive experiences. The purpose of this study is to measure consumers’ intention towards experiencing immersive technologies at tourism destinations using an integrated theory of planned behaviour...

... immersive technologies using X Reality (XR) (Rauschnabel et al., 2022) and studies on human–machine collaboration with artificial intelligence (AI) service robots (e.g. Akdim et al., 2023 ; Huang and Rust, 2022), this research explores the question on how immersive augmentation through...

...Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Anna Mattila; Anel Imanbay Purpose This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value...

...Sihem Ben Saad Purpose In the tourism industry, immersive technologies become increasingly vital, amplifying traveler experiences and industry growth. By studying “e-booking” applications prevalent in hotels, this study aims to analyze the impact of integrating an anthropomorphic virtual agent...