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Keywords: Intention to recommend
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Journal Articles
Booking hotels online: can scarcity messages mitigate the effect of a mediocre aggregated eWOM valence?
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (7): 2513–2531.
Published: 25 April 2025
...-use rights only eWOM valence Hotel category Intention to book Intention to recommend Online reviews Online scarcity messages Advances in web technologies coupled with consumers’ rising screen time continue to create opportunities for businesses to innovate with their online revenue...
Journal Articles
Fun, inspiration and discovery: from momentary experiences to overall evaluations
Available to Purchase
International Journal of Contemporary Hospitality Management (2017) 29 (7): 1937–1955.
Published: 10 July 2017
...., 2010 ; Wijaya et al., 2013) widely recognizes customer satisfaction and behavioral intentions (e.g. intention to recommend and intention for repeat visit) as the most important outcome variables to be measured. To investigate the two research questions, the present study utilizes...
