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Keywords: Interactivity of CSR communication
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (12): 4535–4554.
Published: 21 April 2023
... between the interactivity of CSR communication, brand trust and brand sincerity. In addition, the mediating role of brand trust (i.e. separate dimensions of brand reliability and intentions) and the moderated mediating role of self-congruity are explored. Design/methodology/approach A total of 418 US...
