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Keywords: Large language models
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Journal Articles
Accessible AI: comparing ChatGPT and traditional machine learning for sentiment analysis
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (5): 1662–1680.
Published: 08 April 2026
...Irem Önder Purpose This study aims to investigate the effectiveness and accessibility of GPT-4-turbo, a large language model ( LLM ), compared to traditional machine learning ( ML ) methods for sentiment analysis in restaurant reviews. Beyond predictive performance, the study emphasizes practical...
Includes: Supplementary data
