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Keywords: Luxury hospitality
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3865–3888.
Published: 16 April 2024
...Ana Rita Gonçalves; Diego Costa Pinto; Saleh Shuqair; Anna Mattila; Anel Imanbay Purpose This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value...
