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Keywords: Medicinal cuisine
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2101–2120.
Published: 19 May 2026
...Tingting Yang; Bin Wang; Jay Kandampully; Honggen Xiao Purpose As medicinal cuisine gains global attention for its health-promoting benefits, this study aims to examine how different messaging strategies (nutrition-focused vs medicine-focused) influence consumer perceptions and behavioral...
Includes: Supplementary data
