... outcomes in experiential tourism. By integrating memorable experience research with the experiential value framework and related theoretical perspectives, the study explores how memorability translates into tangible consumer behavior. Design/methodology/approach Data were collected through an onsite...

... attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Boutique hotel Experience design Events Programs Positive emotions Memorable experience Imagine entering a boutique hotel where guests are immersed...

...) on memorable experiences and revisit intention mediated by cognitive and emotional responses. Design/methodology/approach This study has used an exploratory sequential mixed methodology research design to operationalise this research. Study 1 uses qualitative in-depth interviews to explore the proposed...

..., allowing them to co-create their experiences. This will lead to the guest receiving a satisfying and memorable experience. To enable experience co-creation using smart technologies, unmanned smart hotels could provide short instructional videos for guests, as well as work closely with manufacturers...

... and that a higher level of tourist engagement can create more memorable experiences. Melón et al. (2021) identified tourist engagement to be a necessary condition for the creation of memorable experiences. This study posited that customer engagement can facilitate the creation of MCEs in the context...

...Béchir Ben Lahouel; Nathalie Montargot This purpose of this study was to explore two key issues in experiential marketing from an organizational perspective: the management of “strategic experiential modules” and the management of “service encounters” specific to a memorable experience...