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1-3 of 3
Keywords: Mental imagery
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (13): 234–251.
Published: 12 November 2025
... effect is explained by the serial mediation effect through perceived website entertainment to mental imagery vividness. However, adding the auditory cues of interactive music attenuates the enhanced effect induced by multiple visual cues. Research limitations/implications By examining effective...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (9): 2961–2979.
Published: 06 August 2025
... This study tests the proposed model using partial least squares structural equation modeling (PLS-SEM) on usable data from 816 individuals who attended a metaverse food festival. Findings This study demonstrates the role of authentic experiences in activating customers’ mental imagery in the metaverse...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (4): 1175–1198.
Published: 16 July 2024
... of preview modes on customers’ behavioral intentions. Study 2 examined the psychological mechanism of mental imagery and being hooked in the relationship between preview modes and behavioral intentions. Study 3 examined the moderating role of self-construal in the relationship between preview modes...
