... informativeness of influencers) as a moderator. Findings Rational appeals were more effective than emotional appeals for consumers with low topic or agent knowledge, but the differences were not observed among those with high knowledge levels. Message framing did not significantly influence consumer responses...

...Tiange Li; Chubing Zhang; Wei Zheng; Juanjuan Qiao Purpose This study aims to explore how the use of different message framing strategies (gain framing and loss framing) when disclosing identities by chatbots affects customers’ willingness to use chatbots in the travel and hospitality industry...

... with message framing, a widely used technique in CSR communication. Design/methodology/approach Three experimental studies were conducted. Studies 1 and 2 examined the main effect of resource scarcity reminders (environmental vs personal) on consumer engagement via self-other orientation. Study 3 further...

... targeting messages for effective CSR communication and relationship building on social media. Originality/value Extending the message framing research on schema congruity, this research is the first to reveal the congruence effects of emotional appeal and sense of power in CSR communications and uncover...

...Tiffany S. Legendre; Melissa A. Baker This study contributes to alternative protein and associated consumer psychology and hospitality marketing literature by introducing marketing strategies for edible insects. By demonstrating the three-way interaction effects of message framing, celebrity...

...Lu Zhang; Wan Yang The main purpose of the current research is to investigate the effectiveness of messages sent out by firms inviting customers to write online reviews. The joint effect of message framing, power and individuals’ need for status (NFS) on consumers’ intentions to write a review...