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Keywords: Multi-group structural equation modeling
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Journal Articles
Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?
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International Journal of Contemporary Hospitality Management (2021) 33 (10): 3514–3534.
Published: 05 August 2021
... vs non-viscosity). Then, the authors performed a multi-group structural equation modeling with Chi-square difference tests to compare the model between the two groups. Findings The findings support the integrative model and reveal that the influence of app satisfaction on loyalty is stronger...
