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Keywords: Naturalness preference
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2101–2120.
Published: 19 May 2026
... intentions, with a focus on the interplay among message framing, individual traits and cultural orientation. Design/methodology/approach Three scenario-based restaurant experiments were conducted. Studies 1 and 2 tested the interaction between message framing and naturalness preference on attitude among...
Includes: Supplementary data
