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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (1): 20–39.
Published: 30 September 2019
... transactions. Quantitative content analysis Online hotel reviews eWOM Hotel reputation Latent semantic analysis Hotel performance Online customer reviews represent a form of electronic word of mouth (eWOM). Reviews are considered to be more successful in influencing consumer behavior, compared...
Journal Articles

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