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Keywords: Participant-generated image (PGI) method
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Journal Articles
Fun, inspiration and discovery: from momentary experiences to overall evaluations
Available to Purchase
International Journal of Contemporary Hospitality Management (2017) 29 (7): 1937–1955.
Published: 10 July 2017
... Customer satisfaction Mixed methods Intention for a repeat visit Intention to recommend Participant-generated image (PGI) method Recent research has pointed to the importance of the concept of customer experience. Customer experience is related to the appraisals or evaluations people make when...
