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Keywords: Perceived taste
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2101–2120.
Published: 19 May 2026
... Chinese and US consumers, respectively. Study 3 further examined food neophobia as a moderator and health enhancement expectancy and perceived taste as parallel mediators. Findings The effectiveness of message framing depends on the alignment between the construal level implied by message framing...
Includes: Supplementary data
