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Keywords: Perceived website entertainment
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (13): 234–251.
Published: 12 November 2025
... effect is explained by the serial mediation effect through perceived website entertainment to mental imagery vividness. However, adding the auditory cues of interactive music attenuates the enhanced effect induced by multiple visual cues. Research limitations/implications By examining effective...
Includes: Supplementary data
