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Keywords: Performance consistency
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Journal Articles
Assessing brand performance consistency from consumer-generated media: the US hotel industry
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International Journal of Contemporary Hospitality Management (2023) 35 (6): 2056–2083.
Published: 22 November 2022
...Miyoung Jeong; Hyejo Hailey Shin; Minwoo Lee; Jongseo Lee Purpose Given the importance of performance consistency of chain hotels in customers’ decision-making and service evaluation, this study aims to explore how consistently chain hotel brands offer quality service and carry out...
