... hotel events and programs were included, while also confirming participants’ engagement and familiarity with such offerings. Findings The results demonstrate that entertainment, education, aesthetics and escapism significantly influence positive emotions and experience memorability. Notably...

...Jahyun Song; Hailin Qu The results indicated that promotion-focused individuals are more likely to perceive both hedonic and utilitarian values, and as a result experience positive emotions while dining at Asian restaurants. On the other hand, prevention focus was not significantly related...

...Ji Wen; Yaou Hu; Hyun Jeong Kim Purpose The purpose of this study is to extend cognitive appraisal theory by integrating customers’ individual difference factors, specifically cultural values. This study examines the effect of individual cultural values on hotel customers’ positive emotions...