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Keywords: Positive word-of-mouth
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (3): 691–712.
Published: 17 May 2023
...Songshan (Sam) Huang; Hua Qu; Xuequn Wang Purpose This study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer...
