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Keywords: Proactive service recovery management
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Journal Articles
Redefining service recovery: critical insights into proactive strategies and a future research agenda
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 328–347.
Published: 11 December 2025
... of proactivity in service recovery); proactive service recovery measurements and methods; and proactive service recovery management − developing a conceptual framework that connects these key areas, proposing specific research directions to provoke further advancements in proactivity in service recovery...
