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Keywords: Proactivity
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Journal Articles
Redefining service recovery: critical insights into proactive strategies and a future research agenda
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 328–347.
Published: 11 December 2025
...Amin Nazifi; Samantha Murdy; Hesam Olya Purpose This study aims to critically review proactivity in service recovery in the hospitality and tourism industry. The research identifies three unexplored areas of research: proactive recovery pathways (antecedents, mechanisms and consequences...
