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Keywords: Quantitative research
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Journal Articles
Conducting mixed methods research
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (3): 995–1004.
Published: 08 November 2023
... be contacted at: b.taheri.260@gmail.com 30 08 2023 07 10 2023 22 10 2023 23 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mixed methods Hospitality and tourism Qualitative research Quantitative research...
Journal Articles
Quantitative research in tourism and hospitality: an agenda for best-practice recommendations
Available to Purchase
International Journal of Contemporary Hospitality Management (2019) 31 (7): 2776–2787.
Published: 26 June 2019
...A. George Assaf; Mike G. Tsionas Purpose This paper aims to serve as an important guide for more rigorous quantitative research in tourism and hospitality. Design/methodology/approach This paper relies on comments from several methodological experts in the field, as well as the authors’ main...
Journal Articles
Advances in hospitality research: “from Rodney Dangerfield to Aretha Franklin”
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (3): 362–378.
Published: 13 April 2015
... innovation Hospitality journals Quantitative research To understand the quo vadis (where are you going) of hospitality research, it is essential to know the role, content and, especially, direction of the literature (Taylor and Edgar, 1996). Periodic reviews of hospitality management...
Journal Articles
The evolution of marketing research
Available to Purchase
International Journal of Contemporary Hospitality Management (2014) 26 (5): 706–726.
Published: 08 July 2014
... Publishing Limited 2014 Marketing Qualitative research Service Research Hospitality Quantitative research This study reviews hospitality marketing research published in the International Journal of Contemporary Hospitality Management (IJCHM) from the first issue through Vol. 25...
