...) or the combination (mixing) of qualitative and quantitative research (Orlowski, 2022 ; O’Cathain et al., 2007). Some studies also use “joint displays” which are tables or figures that display the quantitative or qualitative data collection and analysis side by side to interpret integration in a MMs study...

...A. George Assaf; Mike G. Tsionas Purpose This paper aims to serve as an important guide for more rigorous quantitative research in tourism and hospitality. Design/methodology/approach This paper relies on comments from several methodological experts in the field, as well as the authors’ main...

... innovation Hospitality journals Quantitative research To understand the quo vadis (where are you going) of hospitality research, it is essential to know the role, content and, especially, direction of the literature (Taylor and Edgar, 1996). Periodic reviews of hospitality management...

... Publishing Limited 2014 Marketing Qualitative research Service Research Hospitality Quantitative research This study reviews hospitality marketing research published in the International Journal of Contemporary Hospitality Management (IJCHM) from the first issue through Vol. 25...