...Muhammed Baykal; Ahu Yazıcı Ayyıldız; Erdogan Koc Purpose This study aims to investigate the influence of customer satisfaction and brand loyalty on hotel guests’ repurchase intentions when they experience consumer confusion. Design/methodology/approach A quantitative research method was used...

...Pearl M.C. Lin; Wai Ching Wilson Au; Thomas Baum Purpose Drawing on the mSERVQUAL model and spillover theory, this study aims to examine the mechanism through which food-ordering mobile app service quality influences users’ mobile app satisfaction, food satisfaction and repurchase intentions...

...Songshan (Sam) Huang; Hua Qu; Xuequn Wang Purpose This study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer...

... in this research. Hypothesis testing and a moderated mediation model were used to measure the results. Findings BR acts as a mediator in the interaction between emotion value, BS, experience and repurchase intention (RI). Surprisingly, the authors also discover that electronic word-of-mouth (e-WOM) acceptance...

... and Lyu, 2017 , p. 3). Relying upon the fundamental premises of TPB, we initially hypothesise: H1a. There is a positive relationship between perceived behavioural control and STR repurchase intention before the COVID-19 pandemic. H1b. There is a positive relationship between...

..., familiarity and electronic word of mouth) as the primary determinants of the Airbnb repurchase intention using an structural equation model (SEM) approach. Both attitude and subject norms are significant determinants of repurchase intention, whereas perceived behavioral control is not. In addition...