...Soo Yeon Kwak; Minjung Shin; Minwoo Lee; Ki-Joon Back Purpose This study aims to integrate reviewers’ and readers’ discrepant perspectives on extremely negative reviews. Specifically, this study examines the relationship between negative emotion intensity levels and reviews helpfulness on two...

...Xiaokun Li; Yao Zhang Third, online reviews written in different languages actually reflect the cultural diversity. However, the existing studies seldom consider that the review helpfulness perceived by tourists may vary because of cultural differences. Additionally, Chu et al. (2020...

..., hospitality and tourism literature has shown minimal efforts to process and analyze big hospitality data through AI. Thus, this study aims to develop and compare prediction models for review helpfulness using machine learning (ML) algorithms to analyze big restaurant data. Design/methodology/approach...

...-making. The study also provides empirical evidence on the effects of review comprehensiveness on review helpfulness through both secondary and primary data. Second, this study contributes to the literature on informational richness in online reviews. It extends the literature by considering review...

... helpfulness based on a comprehensive theoretical framework and empirical model. Design/methodology/approach This study applied a comprehensive framework, including both review content quality and reviewer background, to investigate the determinants of review helpfulness. It also presents empirical models...

..., this study fills a gap by demonstrating that negative reviews and emotional expressions play a more crucial role in consumers’ information processing and decision-making. Consumer decision-making Sentiment analysis Negative emotions Online hotel reviews Review helpfulness Tripadvisor.com...