...Aliakbar Marandi; Misagh Tasavori; Manoochehr Najmi Purpose This study aims to use big data analysis and sheds light on key hotel features that play a role in the revisit intention of customers. In addition, this study endeavors to highlight hotel features for different customer segments...

... approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography...

... aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Data comprising various aspects of customer-to-customer (C2C) co-creation practices of festival visitors were...

...Alberta Bondzi-Simpson; Julian K. Ayeh Purpose The purpose of this paper is to assess the organisational readiness of small and medium scaled hotels to serve indigenous local cuisines and to segment the hotel properties for gastronomic tourism campaigning and destination marketing aims. The study...

...Sandy C. Chen; Carola Raab; Sarah Tanford The findings suggest that service providers can use customer participation segments to understand those customers’ service needs and wants. They can then design service strategies tailored to the needs of target customer groups. This study...

...Sunhee Seo; Sunjin Moon RQ2. How different are perceived risks and consumer characteristics among different groups who purchase restaurant deals via social commerce? Thus, the purpose of this study was to segment consumers according to their decision-making styles in social...

...Basak Denizci Guillet; Deniz Kucukusta Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics...