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Keywords: Share of wallet
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Journal Articles
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (3): 379–414.
Published: 13 April 2015
... Limited 2015 Employee engagement Customer satisfaction Customer loyalty Profitability Brand image Word of mouth Customer trust Customer engagement Brand experience Willingness to pay more Share of wallet The concept of customer loyalty is central to marketing scholarship...
