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Keywords: Social media analytics
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (3): 790–811.
Published: 10 May 2023
... 2023 23 03 2023 01 04 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online reviews Daily sentiment Hotel performance Revenue management Social media analytics Online consumer reviews are an electronic form of word...
Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (6): 2219–2238.
Published: 10 June 2021
...Michael S. Lin; Yun Liang; Joanne X. Xue; Bing Pan; Ashley Schroeder Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would...
