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Keywords: Social media influencer
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 159–176.
Published: 04 March 2026
... and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Social media influencer Anthropomorphism Lil...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (5): 1574–1602.
Published: 04 February 2025
... be contacted at: stellaliu@um.edu.mo 18 06 2024 10 09 2024 05 12 2024 09 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual influencer Mind perception theory Trust perception Social media influencer Social...
Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (3): 949–972.
Published: 03 February 2021
...Payal S. Kapoor; M.S. Balaji; Yangyang Jiang This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental...
