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Keywords: Spa attributes
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Journal Articles
International Journal of Contemporary Hospitality Management (2016) 28 (2): 418–434.
Published: 08 February 2016
...Basak Denizci Guillet; Deniz Kucukusta Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics...
